Home » PDF 'Communication Theory'

[PDF]: Communication Theory

Understanding Communication Theory

Understanding Communication Theory

Understanding Communication Theory

Author: ,

Publisher: Routledge

Isbn 10: 131775137X

Category: Language Arts & Disciplines

Number of Pages: 288

Number of Views: 1369

GET EBOOK

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.


Encyclopedia of Communication Theory

Encyclopedia of Communication Theory

Encyclopedia of Communication Theory

Author: Stephen W. Littlejohn,Karen A. Foss

Publisher: SAGE Publications

Isbn 10: 1506319149

Category: Language Arts & Disciplines

Number of Pages: 1192

Number of Views: 1303

DOWNLOAD

With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry


Using Communication Theory

Using Communication Theory

Using Communication Theory

Author: Sven Windahl,Benno Signitzer,Jean T Olson

Publisher: SAGE

Isbn 10: 1446205126

Category: Business & Economics

Number of Pages: 312

Number of Views: 1731

DOWNLOAD

"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change." - Denis McQuail, Professor Emeritus, University of Amsterdam "Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning." - Larsåke Larsson, Örebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises. Apply their own experiences to theory through prompts to reflection. Consolidate their learning with highlighted definitions and lists of key terms. Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.


Exploring Communication Theory

Exploring Communication Theory

Exploring Communication Theory

Author: Kory Floyd,Paul Schrodt,Larry Erbert,Angela Trethewey

Publisher: Taylor & Francis

Isbn 10: 1315513242

Category: Language Arts & Disciplines

Number of Pages: 404

Number of Views: 1883

DOWNLOAD

This text presents and explains theories from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a "native" voice, from a position of deep understanding and experience, improving clarity for readers. The text also provides insights on using communication theory to address real-life challenges. Considering that theories are developed to guide scholarly research more than to provide practical advice, this feature of the book helps students create realistic expectations for what theories can and cannot do and makes clear that many theories can have practical applications that students can use to their advantage in everyday life. Offering a comprehensive exploration of communication theories through multiple lenses, Exploring Communication Theory provides an integrated approach to studying communication theory and to demonstrating its application in the world of its readers.


Communication Theory

Communication Theory

Communication Theory

Author: David Holmes

Publisher: SAGE

Isbn 10: 1847877249

Category: Language Arts & Disciplines

Number of Pages: 272

Number of Views: 797

DOWNLOAD

`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.


Applied Mass Communication Theory

Applied Mass Communication Theory

Applied Mass Communication Theory

Author: Jack Rosenberry,Lauren A. Vicker

Publisher: Routledge

Isbn 10: 1134974280

Category: Language Arts & Disciplines

Number of Pages: 296

Number of Views: 487

DOWNLOAD

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.


Mass Communication Theories

Mass Communication Theories

Mass Communication Theories

Author: Melvin L. DeFleur,Margaret H. DeFleur

Publisher: Routledge

Isbn 10: 1317346580

Category: Language Arts & Disciplines

Number of Pages: 400

Number of Views: 1827

DOWNLOAD

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.


Teaching Communication

Teaching Communication

Teaching Communication

Author: Anita L. Vangelisti,John A Daly,Gustav W. Friedrich

Publisher: Routledge

Isbn 10: 1136684530

Category: Education

Number of Pages: 584

Number of Views: 1084

DOWNLOAD

The field of communication was founded, in part, because of a need to make people better communicators. That meant teaching them how to communicate more effectively, whether it be in public settings or in private. Most of that teaching has happened within the classroom and many professionals have spent their lives instructing others on various aspects of communication. Inside this second edition, the editors have assembled a fully comprehensive and contemporary discussion of topics and issues concerning the teaching of communication. The chapters contained herein--contributed by key voices throughout the communication discipline--address conceptual as well as practical issues related to communication instruction. The contents of this new edition reflect the dramatic changes that have occurred in communication education since the publication of the first edition in 1990. This book focuses initially on the goals of communication education, then delves into the preparation of specific communication courses. It includes assistance for instructors in organizing instructional content and discusses the use of instructional strategies and tools, as well as offering ideas on evaluating the processes and products of instruction. The volume also covers unique teaching assignments that may be encountered, from the basic course to continuing education, and addresses 2-year college teaching, directing forensic programs, distance education, and consulting. It concludes with important professional issues faced by both new and experienced communication instructors, including ethics and political issues within classrooms and departments. This volume is a necessity for anyone starting out a career as a communication instructor. Veteran educators--who know that learning to teach is a continual growth experience--will find useful and invaluable information within the book's pages. Whatever background and level of experience, all communication educators will find this new edition to be an essential resource for their work.


Critical Communication Theory

Critical Communication Theory

Critical Communication Theory

Author: Sue Curry Jansen

Publisher: Rowman & Littlefield Publishers

Isbn 10: 0742575683

Category: Language Arts & Disciplines

Number of Pages: 304

Number of Views: 1898

DOWNLOAD

Looking at issues of globalization, science, politics, gender, etc. this book advocates a new agenda not only for communication research, but also for the writing that comes out of it.


Communication Theory

Communication Theory

Communication Theory

Author: C. David Mortensen

Publisher: Routledge

Isbn 10: 1351527525

Category: Language Arts & Disciplines

Number of Pages: 484

Number of Views: 1390

DOWNLOAD

Communication is the most complex and elevating achievement of human beings. Most people spend up to 70 percent of our waking hours engaged in some form of communication. Listening and responding to the messages of others occupies much of this time; the rest is taken up by talking, reading, and writing. An additional consideration is the rich assortment of nonverbal cues humans share, which also constitute a form of communication. All together, the stream of verbal and nonverbal information that bombards our senses is composed of as many as 2,000 distinguishable units of interaction in a single day. The kinds of interaction change constantly: morning greetings, cereal labels, bus signs, charts, traffic lights, hate stares, graffiti, coffee shop chat, gestures, laughter, and head nods: The themes are endless. All of this constitutes subject matter for the study of communication.The book seeks to acquaint students with a basic understanding of the process of human communication. The breadth and scope of subject matter is adaptable to a number of approaches to the first course in communication, whether theoretical, practical, contemporary, or traditional in orientation.The framework of this book introduces five topics of central interest to the field of communication theory. Part I describes the process of communication as it unfolds in face-to-face environments. Part II considers the symbolic significance of interpersonal behavior. Part III examines the organization of communicative acts and shows why human interactions tend to become more synchronous over time. Part IV explores the complex problem of understanding other people, demonstrating the tendency of understanding to become intersubjective. Part V accounts for the communicative significance of several basic human environments--communities, organizations, media, institutions, and culture.


Information and Communication Theory

Information and Communication Theory

Information and Communication Theory

Author: Stefan Host

Publisher: John Wiley & Sons

Isbn 10: 1119433819

Category: Technology & Engineering

Number of Pages: 368

Number of Views: 1225

DOWNLOAD

An important text that offers an in-depth guide to how information theory sets the boundaries for data communication In an accessible and practical style, Information and Communication Theory explores the topic of information theory and includes concrete tools that are appropriate for real-life communication systems. The text investigates the connection between theoretical and practical applications through a wide-variety of topics including an introduction to the basics of probability theory, information, (lossless) source coding, typical sequences as a central concept, channel coding, continuous random variables, Gaussian channels, discrete input continuous channels, and a brief look at rate distortion theory. The author explains the fundamental theory together with typical compression algorithms and how they are used in reality. He moves on to review source coding and how much a source can be compressed, and also explains algorithms such as the LZ family with applications to e.g. zip or png. In addition to exploring the channel coding theorem, the book includes illustrative examples of codes. This comprehensive text: Provides an adaptive version of Huffman coding that estimates source distribution Contains a series of problems that enhance an understanding of information presented in the text Covers a variety of topics including optimal source coding, channel coding, modulation and much more Includes appendices that explore probability distributions and the sampling theorem Written for graduate and undergraduate students studying information theory, as well as professional engineers, master’s students, Information and Communication Theory offers an introduction to how information theory sets the boundaries for data communication.


Communication Theory and Research

Communication Theory and Research

Communication Theory and Research

Author: Denis McQuail,Peter Golding,Els De Bens

Publisher: SAGE

Isbn 10: 1847878148

Category: Language Arts & Disciplines

Number of Pages: 320

Number of Views: 315

DOWNLOAD

This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field. European Journal of Communication


Building Communication Theories

Building Communication Theories

Building Communication Theories

Author: Fred L. Casmir

Publisher: Routledge

Isbn 10: 1136694900

Category: Language Arts & Disciplines

Number of Pages: 336

Number of Views: 563

DOWNLOAD

Concern with various matters related to humans as they communicate has led to an increase in both research and theorizing during the second half of the 20th century. As a matter of fact, so many scholars and so many disciplines have become involved in this process that it is virtually impossible to understand and appreciate all that has been accomplished so far. This book focuses on one important aspect of human sense-making -- theory building -- and strives to clarify the thesis that theories do not develop in some sort of social, intellectual, or cultural vacuum. They are necessarily the products of specific times, insights, and mindsets. Theories dealing with the process of communication, or communicating, are tied to socio-cultural value systems and historic factors that influence individuals in ways often inadequately understood by those who use them. The process-orientation of this book inevitably leads to an emphasis on the perceptions of human beings. Thus, the focus shifts from the subject or area called "communication" to the act of communicating. Finally, this volume offers insight into how the process of human sense-making has evolved in those academic fields commonly identified as communication, rhetoric, speech communication or speech, within specific socio-cultural settings.


Black/Africana Communication Theory

Black/Africana Communication Theory

Black/Africana Communication Theory

Author: Kehbuma Langmia

Publisher: Springer

Isbn 10: 3319754475

Category: Social Science

Number of Pages: 345

Number of Views: 1094

DOWNLOAD

Most Western-driven theories do not have a place in Black communicative experience, especially in Africa. Many scholars interested in articulating and interrogating Black communication scholarship are therefore at the crossroads of either having to use Western-driven theory to explain a Black communication dynamic, or have to use hypothetical rules to achieve their objectives, since they cannot find compelling Black communication theories to use as reference. Colonization and the African slave trade brought with it assimilationist tendencies that have dealt a serious blow on the cognition of most Blacks on the continent and abroad. As a result, their interpersonal as well as in-group dialogic communication had witnessed dramatic shifts. Black/Africana Communication Theory assembles skilled communicologists who propose uniquely Black-driven theories that stand the test of time. Throughout the volume’s fifteen chapters theories including but not limited to Afrocentricity, Afro-Cultural Mulatto, Venerative Speech Theory, Africana Symbolic Contextualism Theory, HaramBuntu-Government-Diaspora Communications Theory, Consciencist Communication Theory and Racial Democracy Effect Theory are introduced and discussed.


The Toronto School of Communication Theory

The Toronto School of Communication Theory

The Toronto School of Communication Theory

Author: Rita Watson,Menahem Blondheim

Publisher: University of Toronto Press

Isbn 10: 1442692510

Category: Business & Economics

Number of Pages: 336

Number of Views: 1433

DOWNLOAD

While never formally recognized as a school of thought in its time, the work of a number of University of Toronto scholars over several decades ? most notably Harold Adams Innis and Marshall McLuhan ? formulated a number of original attempts to conceptualize communication as a phenomenon, and launched radical and innovative conjectures about its consequences. This landmark collection of essays re-assesses the existence, and re-evaluates the contribution, of the so-called Toronto School of Communication. While the theories of Innis and McLuhan are notoriously resistant to neat encapsulation, some general themes have emerged in scholarly attempts to situate them within the discipline of communications studies that they helped to define. Three such themes ? focus on the effects and consequences of communications, emphasis on communications as a process rather than as structure, and a sharp focus on the technology of communication, or the ?medium? ? are the most fundamental in characterizing the unique perspective of the Toronto School. This collection not only represents a crucial step in defining the ?Toronto School,? it also provides close analysis of the ideas of its individual members.


Sustainability, Participation & Culture in Communication

Sustainability, Participation & Culture in Communication

Sustainability, Participation & Culture in Communication

Author: Jan Servaes

Publisher: Intellect Books

Isbn 10: 1841506613

Category: Social Science

Number of Pages: 398

Number of Views: 575

DOWNLOAD

At a time when sustainability is on everyone's lips, this volume is one of the first to offer an overview of sustainability and communication issues—including community mobilization, information technologies, gender and social norms, mass media, interpersonal communication, and integrated communication approaches—from a development and social change perspective. Drawing on contemporary theories of communication as well as real-world examples from development projects around the world, the contributors showcase the increasing richness and versatility of communication research and practice. Together, they make a case for adopting a more comprehensive perspective on communication in the areas of development and social change.


A Theory of Communication and Justice

A Theory of Communication and Justice

A Theory of Communication and Justice

Author: Klaus Bruhn Jensen

Publisher: Routledge

Isbn 10: 1317614445

Category: Social Science

Number of Pages: 306

Number of Views: 753

DOWNLOAD

This book outlines a theory of communication and justice for the digital age, updating classic positions in political philosophy and ethics, and engaging thinkers from Aristotle through Immanuel Kant and the American pragmatists to John Rawls, Jürgen Habermas, and Amartya Sen. In communication seeking to define justice and call out injustice, there is such a thing as the last word. The chapters in this book trace the historical emergence of communication as a human right; specify the technological resources and institutional frameworks necessary for exercising that right; and address some of the challenges following from digitalization that currently confront citizens, national regulators, and international agencies. Among the issues covered are public access to information archives past and present; local and global networks of communication as sources of personal identities and imagined communities; the ongoing reconfiguration of the press as a fourth branch of governance; and privacy as a precondition for individuals and collectives to live their lives according to plans, and to make their own histories. The book will be of interest to students and researchers in media and communication studies, cultural studies, political philosophy and ethics, and interdisciplinary fields examining the ethical and political implications of new information and communication infrastructures.


The traditional communication theory and the effective use of social media in public relations. A critical reflection

The traditional communication theory and the effective use of social media in public relations. A critical reflection

The traditional communication theory and the effective use of social media in public relations. A critical reflection

Author: Maria M.

Publisher: GRIN Verlag

Isbn 10: 3346325377

Category: Business & Economics

Number of Pages: 13

Number of Views: 557

DOWNLOAD

Essay from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Queen Margaret University, language: English, abstract: This paper aims to address the question, whether an understanding of traditional communication theory can contribute to the effective use of social media or not. The question will be addressed by utilising relevant theoretical frameworks as well as examining current developments and dominant debates within PR practice. In order to discuss this topic, it is first necessary to define what traditional communication theory is and what role it plays within PR practice. Thus, the assumption of PR to be an interdisciplinary study constituted of humanities, sociology and communication appears important. Whilst humanities studies focus on the viewpoint of rhetorical and discursive approaches and sociology studies understand communication in terms of systems process by adopting systems theory, communication studies address PR from different ‘mindsets’. Human communication is explained with psychological concepts; persuasion is considered to be a goal of both mediated and direct communication; and mass communication focuses on media relations theories and media effects. Derived from this we can conclude that communication theory can be identified as an element of PR practice. Correspondingly. the use of social media is a technique of building media relations, and therefore a subject of mass communication. However, these considerations do not explain which part of communication theory can be identified as traditional. Communication is inevitable in public relations (PR) practice, because it contributes to the building of good relationships between an organisation and its stakeholders with the desired outcome of “...earning understanding and support and influencing opinion and behavior”. PR practitioners manage relations to community, employees, consumer and other stakeholders by understanding and using communication concepts and strategies. Recently, the communication practice of PR practitioners has been challenged by the heavy influence of the revolutionary character of the internet. In other words, they face the challenge of adapting their communication strategies at the same pace as the new technologies and tools are developing. Especially “the rise of social media” provided a rich debate ground for PR practitioners, PR theorists and academics of different disciplines.


Introduction to Communication Theory

Introduction to Communication Theory

Introduction to Communication Theory

Author: Martin S. Roden

Publisher: Elsevier

Isbn 10: 1483145565

Category: Technology & Engineering

Number of Pages: 286

Number of Views: 818

DOWNLOAD

Introduction to Communication Theory encompasses the body of knowledge contained in a quarter course in Communication Theory taught at the California State College, L.A. Organized into six chapters, this book first addresses the mathematical groundwork of signal analysis. Chapter 2 then applies this to the study of linear systems with emphasis upon filter theory. Subsequent chapters apply the developed theory to various communication systems, particularly in the study of amplitude, frequency, and pulse modulation. The last chapter describes the techniques of noise analysis. This text will be very useful to students in the field of communications.


Black/Africana Communication Theory

Black/Africana Communication Theory

Black/Africana Communication Theory

Author: Kehbuma Langmia

Publisher: Springer

Isbn 10: 3319754475

Category: Social Science

Number of Pages: 345

Number of Views: 1912

DOWNLOAD

Most Western-driven theories do not have a place in Black communicative experience, especially in Africa. Many scholars interested in articulating and interrogating Black communication scholarship are therefore at the crossroads of either having to use Western-driven theory to explain a Black communication dynamic, or have to use hypothetical rules to achieve their objectives, since they cannot find compelling Black communication theories to use as reference. Colonization and the African slave trade brought with it assimilationist tendencies that have dealt a serious blow on the cognition of most Blacks on the continent and abroad. As a result, their interpersonal as well as in-group dialogic communication had witnessed dramatic shifts. Black/Africana Communication Theory assembles skilled communicologists who propose uniquely Black-driven theories that stand the test of time. Throughout the volume’s fifteen chapters theories including but not limited to Afrocentricity, Afro-Cultural Mulatto, Venerative Speech Theory, Africana Symbolic Contextualism Theory, HaramBuntu-Government-Diaspora Communications Theory, Consciencist Communication Theory and Racial Democracy Effect Theory are introduced and discussed.


Top Books